Gelato Messina (17 sites) one of Australia’s iconic national brands launched with LOKE’s fully integrated in-store payment, social engagement and loyalty app branded ‘Gelato Messina’. The results speak for themself.

Results:

• 1,000 credit card registrations per hour in the first 2 days

• Reached number 2 on the app store for most downloaded app

• Trending/viral online

• Achieved 20 publications with international exposure

• Increased average transaction spend by 65%

• 74% retention rate

• Customer feedback 'Is this a gift from God?!'

Key Objectives:

• New channel for sales

• Reduce staff costs

• Streamline the order process

• Reduce que times

• Increase productivity

Results (Independent Case Study By NAB)

National Australia Bank (NAB) partnered with LOKE to build and support the NAB Dash app. The NAB Dash app is developed to provide brick and mortar merchants the tools to better engage with customers. The app was launched at Metricon Stadium across multiple venues allowing fans to purchase food and beverage from their seats using the NAB Dash app, the order was not processed until the customer reached a certain trigger point using beacon technology. Some key stats:

• Consistently served 3 customers in the same time 1 customer was served at the normal till (excludes line up time for normal line)

• Fastest service: 4 seconds (Fastest service at normal bar was 53 seconds)

• Average spend: $20 p/p (1.65 increased average spend per customer)

Key Objectives:

• Improve existing loyalty performance

• Grow loyalty base

• Allow customers to order via mobile

• Enhance personalised offers & communication

• Launch mobile payments

Nando’s built a custom loyalty solution that was released to market. The solution was limiting, had technical problems and did not meet the level of innovation that the Nando’s required. They engaged LOKE to build the Nando’s app wanting to release the full suit of LOKE’s platform capabilities.

Results:

• Average spend per transaction increased from $19 to $27 (43% increase)

• App users: 3x the visit frequency from non-app users

• Significant improvement in loyalty performance and feature set

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