National Australia Bank Case Study

Order Ahead, Promotions & Vouchers

Key Objectives:

  • New channel for sales

  • Reduce staff costs

  • Streamline the order process

  • Reduce que times

  • Increase productivity

Results (Independent Case Study By NAB)

National Australia Bank (NAB) partnered with LOKE to build and support the NAB Dash app. The NAB Dash app is developed to provide brick and mortar merchants the tools to better engage with customers. The app was launched at Metricon Stadium across multiple venues allowing fans to purchase food and beverage from their seats using the NAB Dash app, the order was not processed until the customer reached a certain trigger point using beacon technology. Some key stats:

  • Consistently served 3 customers in the same time 1 customer was served at the normal till (excludes line up time for normal line)

  • Fastest service: 4 seconds (Fastest service at normal bar was 53 seconds)

  • Average spend: $20 p/p (1.65 increased average spend per customer)